A real project for a local service business (martial arts gym) (Massachusetts, USA). Mobile performance moved from 5 to 70 on Google PageSpeed Insights, and desktop from 41 to 96.
Result at a glance
Mobile performance moved from 5 to 70 and desktop from 41 to 96. Best Practices rose to 100 on desktop and mobile. Client name withheld. Scores are from Google PageSpeed Insights, before and after our work.
The problem
Where the Site Started
The site scored 5 out of 100 on mobile, and no robots.txt file existed. A slow mobile site loses visitors before the page opens, and without a robots.txt crawlers get no guidance.
Client type: Local service business (martial arts gym). Platform: WordPress.
What we did
- Speed work on images, scripts and caching
- Created a robots.txt file (none existed before)
- Checked that the sitemap was submitted (about 1,275 pages)
- Re-tested on PageSpeed Insights for mobile and desktop
The outcome
Result After Optimization
Mobile performance moved from 5 to 70 and desktop from 41 to 96. Best Practices rose to 100 on desktop and mobile.
Speed work is one part of technical SEO. It helps visitors stay on the page, and it is easier to rank a site that loads quickly and can be crawled cleanly. A faster score does not guarantee rankings, and we never promise a number before we see your site.
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FAQ
Questions About This Case Study
What did you improve on this website?
We improved PageSpeed Insights performance on mobile and desktop. Speed work on images, scripts and caching. Created a robots.txt file (none existed before). Checked that the sitemap was submitted (about 1,275 pages). Re-tested on PageSpeed Insights for mobile and desktop.
Why does site speed matter for local SEO?
Slow mobile pages lose visitors before they see your offer, and speed is part of Google’s page experience signals. Faster pages usually keep more of the visitors you already earn.
Can you promise the same result for my site?
No. Results depend on your site, hosting, theme and plugins. We never guarantee a score or a ranking, but a free audit shows what is slowing your pages down.
Why is the client name hidden?
We protect client privacy. The scores come from real PageSpeed Insights reports. We keep names off public pages unless a client agrees.
Is PageSpeed score the same as rankings?
No. A better score does not guarantee higher rankings. It improves experience for visitors, and it is one of many signals Google uses.
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