Online gemstone store : Mobile Speed Score 33 → 85

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Case study · E-commerce SEO

A real project for a e-commerce (woocommerce-style product catalog) (Online store). Mobile performance moved from 33 to 85 on Google PageSpeed Insights, and desktop from 57 to 94.

Month-to-month, no contracts90-day progress guaranteeWhite-hat only
Before and after PageSpeed scores for an online gemstone store: mobile 33 to 85, desktop 57 to 94

Result at a glance

Mobile performance moved from 33 to 85 and desktop from 57 to 94, and the mobile usability fixes were submitted for validation. Client name withheld. Scores are from Google PageSpeed Insights, before and after our work.

33 → 85Mobile performance
57 → 94Desktop performance
Online storeE-commerce

The problem

Where the Site Started

Mobile performance was 33 out of 100, there was no robots.txt guidance for crawlers and Google Search Console flagged mobile usability issues on product pages.

Client type: E-commerce (WooCommerce-style product catalog). Platform: E-commerce.

What we did

  • Speed optimization for mobile and desktop
  • Set up robots.txt
  • Fixed mobile usability issues and submitted them for validation
  • Checked the product sitemap (145 URLs) and breadcrumb markup

The outcome

Result After Optimization

Mobile performance moved from 33 to 85 and desktop from 57 to 94, and the mobile usability fixes were submitted for validation.

Speed work is one part of technical SEO. It helps visitors stay on the page, and it is easier to rank a site that loads quickly and can be crawled cleanly. A faster score does not guarantee rankings, and we never promise a number before we see your site.

Want the same check on your site? Our technical SEO service and Dallas SEO audit start with a free review.

FAQ

Questions About This Case Study

What did you improve on this website?

We improved PageSpeed Insights performance on mobile and desktop. Speed optimization for mobile and desktop. Set up robots.txt. Fixed mobile usability issues and submitted them for validation. Checked the product sitemap (145 URLs) and breadcrumb markup.

Why does site speed matter for local SEO?

Slow mobile pages lose visitors before they see your offer, and speed is part of Google’s page experience signals. Faster pages usually keep more of the visitors you already earn.

Can you promise the same result for my site?

No. Results depend on your site, hosting, theme and plugins. We never guarantee a score or a ranking, but a free audit shows what is slowing your pages down.

Why is the client name hidden?

We protect client privacy. The scores come from real PageSpeed Insights reports. We keep names off public pages unless a client agrees.

Is PageSpeed score the same as rankings?

No. A better score does not guarantee higher rankings. It improves experience for visitors, and it is one of many signals Google uses.

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