A real project for a clinic with an online skincare shop (United Kingdom). Mobile performance moved from 13 to 73 on Google PageSpeed Insights, and desktop from 65 to 84.
Result at a glance
Mobile performance moved from 13 to 73 and desktop from 65 to 84. Best Practices on mobile moved from 91 to 95. Client name withheld. Scores are from Google PageSpeed Insights, before and after our work.
The problem
Where the Site Started
Mobile performance was 13 out of 100 on a site that mixes service pages with an online shop, so mobile visitors waited a long time for pages to load.
Client type: Clinic with an online skincare shop. Platform: WordPress + WooCommerce.
What we did
- Speed optimization for mobile and desktop
- Set up robots.txt with the sitemap declared
- Reviewed mobile usability and structured data reports in Google Search Console
- Re-tested on PageSpeed Insights
The outcome
Result After Optimization
Mobile performance moved from 13 to 73 and desktop from 65 to 84. Best Practices on mobile moved from 91 to 95.
Speed work is one part of technical SEO. It helps visitors stay on the page, and it is easier to rank a site that loads quickly and can be crawled cleanly. A faster score does not guarantee rankings, and we never promise a number before we see your site.
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FAQ
Questions About This Case Study
What did you improve on this website?
We improved PageSpeed Insights performance on mobile and desktop. Speed optimization for mobile and desktop. Set up robots.txt with the sitemap declared. Reviewed mobile usability and structured data reports in Google Search Console. Re-tested on PageSpeed Insights.
Why does site speed matter for local SEO?
Slow mobile pages lose visitors before they see your offer, and speed is part of Google’s page experience signals. Faster pages usually keep more of the visitors you already earn.
Can you promise the same result for my site?
No. Results depend on your site, hosting, theme and plugins. We never guarantee a score or a ranking, but a free audit shows what is slowing your pages down.
Why is the client name hidden?
We protect client privacy. The scores come from real PageSpeed Insights reports. We keep names off public pages unless a client agrees.
Is PageSpeed score the same as rankings?
No. A better score does not guarantee higher rankings. It improves experience for visitors, and it is one of many signals Google uses.
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